For many women, giving birth to a baby is the most beautiful thing in the world. Isn’t that the miracle of life? Except this miracle isn’t easy. The process is particularly painful, laborious and exhausting. The fatigue is clearly visible on the face. Suffice it to say that flirting has no place in a delivery room. Yes, but that was before…
Since the appearance of social networks, you have to believe that childbirth has become glamorous. Influencers, bloggers and other YouTubers have set the tone for this disconcerting trend. It’s not a matter of looking tired on Instagram: putting on makeup before giving birth has become a must for many women. Some approve of this new fashion, others categorically reject it. What camp are you in?

A woman putting on makeup in the hospital – Source: spm
Makeup before childbirth: very eloquent figures.
Believing that the dictates of beauty are essential today in a completely unexpected universe. Who could have imagined that the camera could invite itself into our delivery room? And yet it is clear that the pressure of social networks has completely changed the situation. Because they share their day-to-day life on these public platforms, many women are sticking to this new and controversial trend: “looking good” before giving birth to show themselves better. And the numbers say a lot. A recent study by Cosmetify found that 64% of women ages 18-31 receive beauty treatments before giving birth. On the menu: waxing (65%), manicures (57%), pedicures (43%), spray tanning (37%), brushing (32%). For some, makeup completes this beauty treatment.
Therapeutic makeup?
But how to explain this excess of flirtation, although it is not supposed to be a priority during childbirth. While some leave the choice to Mother Nature to do her job, others, on the contrary, prefer to play the femininity card. But there is an interesting theory that could shed some light on this discrepancy. As you know, all the symbolism of childbirth revolves around anxiety, fear, stress, and pain. This emotional cocktail is itself disturbing and destabilizing. In addition, some women would have found a parade to relieve themselves and better control their emotions: by taking care of their appearance, they have the impression of maintaining a certain control in order to better apprehend what awaits them. They feel better about themselves. More than a simple aesthetic effect, the fact of putting on makeup has a therapeutic field.
Currently, in delivery rooms it is increasingly common to find pregnant women with makeup, some more than others, there are those who opt for sobriety and discretion, betting above all on slightly worked eyelashes with mascara and slightly satin lips. They are also one of those who do not skimp on makeup, with a well-stocked cosmetic bag on hand. The face is skilfully smeared with foundation, powdered eyelids and a well colored mouth.
Certainly, this behavior has something to trigger. This may come as a surprise to many, but apparently it would have therapeutic power for many mothers-to-be.

A woman putting on makeup in the hospital – Source: spm
Why do women put on makeup before giving birth?
The reasons are many:
- It’s a way to distract yourself from pain and contractions.
- Makeup is part of her daily life. Why ignore it? Some believe that it is important to remain beautiful even during childbirth. The idea is to stay true to themselves in any situation.
- Because they want to feel good about themselves, makeup is a way to guarantee that well-being.
- By putting on makeup, they thus preserve their femininity. Even if it is only an illusion, it comforts them psychologically. They feel more secure and confident. This leads to a noticeable reduction in stress and anxiety.
- Childbirth is a very special moment that most families immortalize by taking photos for the scrapbook. To immortalize these moments of joy, young mothers prefer to feel beautiful and radiant, instead of looking dull and tired.

A woman putting on makeup in the hospital – Source: spm
A fashion established by influencers?
The issue of makeup during childbirth raises many questions. It’s hard not to make the connection to the sacrosanct Instagram where most influencers always show themselves under the best auspices, whatever the context. Filtered, photoshopped or simply made up excessively, now they impose a “fashion” that many women want to follow. In most cases, it is almost impossible to find a photo or video where these bloggers are not dressed to the nines or cleverly made up. The delivery room is no exception. In their eyes, an impeccable appearance is a guarantee of popularity and “likes”. Having an excellent mine is essential to share the event with your followers on the networks.
But, what do the refractory think?
However, opinions are often sharply divided. If the phenomenon of mimicry is on the rise, some women formally question this practice, which they relegate above all to the rank of superficiality and immaturity. Thus, many Internet users do not hesitate to leave angry comments to mark their point of view.
Suffice it to say that opponents of this new trend have strong arguments:
- According to them, worrying about their appearance is completely laughable and out of step with the health and well-being of the baby.
- They also believe it should focus more on bonding with the newborn, rather than cosmetic trivia. Everything must revolve around the baby, the rest must go to the background.
- At the hospital or clinic, both staff and family members focus primarily on the health of the baby and the well-being of the mother. No one pays attention to makeup or the lack of makeup.
- Many people agree that, in this type of context, makeup is an artifice that should not take precedence over naturalness.
- Finally, many also protest against the supremacy of social networks and the pressure they exert on certain people. So much so that today’s women feel “obliged” to put on makeup to look presentable. Many people feel that childbirth is part of an intimate and private realm that should not be shown publicly.
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