You hear it everywhere! Impossible to escape: When you’re on social media, playing a video game, or listening to hip-hop music, the word “Swag” comes up every time. This Anglo-Saxon term has been widely democratized and is now part of the popular language. Apart from the world of technology and social networks, the fashion industry is mainly invited. But do you know what it really means? Focus on one of the most used terms in the world.
What exactly does the word Swag mean?
Swag – Source: spm
Etymologically speaking, the term “Swag” derives from the Scottish word “Swagger”, inscribed in colloquial language to describe the way some people walk in this region. It was then borrowed by the music industry, especially American rappers who incorporated it into their verses. In 2001, the first to use it was none other than the famous Jay-Z, husband of the singer Beyoncé. After him, various hip-hop names such as Soulja Boy or Lil Wayne followed the movement, popularizing this term in their songs and even in their everyday language.
Very quickly, fans of the rappers began to use the word “Swag” indiscriminately. It ends up becoming widespread on the Internet: in addition, some surveys show that this word is arousing growing interest on social networks, in particular Facebook and Twitter. But the funniest part of the story is that while some internet users use it more or less wisely, others just follow the trend and use it without really understanding its meaning. But in truth, as it is commonly used among young people, its interpretation has diversified a lot.
But ultimately, what exactly does the word “Swag” mean? If we refer to the definition proposed by the French dictionary, this Anglo-Saxon term emphasizes a person’s style, the way they walk or behave. In other words, the expression “to have the Swag” refers to being fashionable, classy, well dressed. But it can also be interpreted in various ways, since it is not just about looking good. Swag also translates a way of being, a specific attitude to have. Even self-esteem can come into play, as the person with swag is seen as a role model, a person of influence. She is charismatic, special and is distinguished by an often original, fresh and relaxed style. Finally, the term Swag is not only associated with people, objects can even be associated with it. For example, don’t be surprised if a young person says that such a bag or outfit is “too swag”!
Style Loot – Source: spm
On the clothing side, the idea is to stand out and attract the attention of others, a bit like today’s rappers. Thus, a Swag look is generally characterized by wearing sports pants, bloomers (tight shorts), shiny pieces, skinny jeans or original prints. So surely they make you notice and you do not go unnoticed. Shirts must be sleeveless, combined with leather or sports jackets, preferably wide and long. As for the shoes, they must obviously be signed: we prefer popular sports brands such as Nike, Osiris, Adidas or Converse, very popular among young people. As for accessories, you have to bet on striking caps with large golden letters and a profusion of costume jewelery (chains and striking gold or silver bracelets). Piercings in the navel, lip, nose and both ears are also causing a stir. The finishing touch? Do not neglect your hairstyle: the hair can be straight, curly or with braids, whatever the length.
As you can see here, appearance plays a key role. If we had to describe a person who has Swag, we could cite the singer Justin Bieber, one of the popular idols of young people. Furthermore, he has been known to use this term constantly. But he is not the only one: in the world of rap, Lil Wayne is one of the artists who has most popularized this word. He was also the one who was the first to ignite fashion with his tight pants, his neon colors, his briefs visible under his jeans and his flashy T-shirts.
Finally, one last piece of advice: if you want to embrace the Swag style, you have to learn how to harmoniously and intelligently mix the bad boy rapper look with a slightly more chic and sexy touch.
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